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ABC 23 (WATM)

 
LOCATION
Johnstown, PA

DESCRIPTION:
ABC 23 is a full-time affiliate of the ABC Television Network offering the complete ABC network program schedule, local news, and popular syndicated programming.

SOLUTION:
The unique challenge of this project was to develop two sites (fox8tv.com and abc23.com) that look different and act as one with an admin area that is easy to use for any staff member. Other project requirements were as follows: Generate advertising revenue, display large amounts of video with adverting pre-rolls, handle contests, track and control advertising by date and impression, and much more. This site utilizes a SQL server database to drive most of the site data and all of the advertising. A single administration area handles all advertising zones, video uploads, news articles, contests and more. digital.iway implemented a custom administration area built from the ground up which was cost effective and had a much better R.O.I that other competitors.

WEBSITE

http://www.abc23.com