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digital.iway solution

FOX 24 WTAT Charlston

Location:
Charleston, SC
Solution:

Development and re-design with our customized WordPress environment.  WordPress was extended with our custom programming to accommodate easy management of news stories with/without video. Video pre-roll advertising and video closed caption capability.  Advertising system with staff control over ad types, ad groups, ad placements and campaign tracking.  Protected intranet for staff and clients to manage requests for information.  Form plugin and configuration for contest deployment by staff.  National news feeds were programmed to auto update and display.  Weather widget API programming to display radar and forecasts, Staff training on content management and advertising deployment.

Client Description:
FOX 24 WTAT Charlston, South Carolina has the ONLY LOCAL Newscast weekdays from 7am-9am and in the evening at 6:30pm. FOX 24 is giving viewers the news they need in their own backyard! The FOX 24 News at 10pm (weekdays 10p-11p) airs a full hour before other Late News in the Lowcountry! The FOX 24 Late News viewer gets any breaking news or weather an hour before the rest of the 11pm newscasts with more available viewers at 10pm!
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